Using the Research Tool

The Research tool helps you discover trending topics, industry news, competitor insights, and content ideas.

Accessing Research

1. Click Tools in the navigation
2. Select Research
3. Or go directly to /dashboard/research

Research Categories

The Research tool offers four types of research, each in its own tab:

Trending

Discover what's currently hot in your industry. Get trending topics that are getting engagement right now.

Competitor

Research what competitors in your space are talking about and identify content gaps you can fill.

Ideas

Generate fresh content ideas based on your industry and keywords. Great for when you're stuck.

News

Find recent news and announcements relevant to your industry that you can comment on or react to.

How to Research

1. Select a research category tab
2. Enter your industry (e.g., "SaaS", "Marketing", "Healthcare")
3. Add keywords related to your topic (you can add multiple)
4. Select a target platform (LinkedIn, Twitter, etc.)
5. Click Research
6. Review the results

Using Research Results

Each result shows relevant topics with context. You can:

1. Read through the findings
2. Click Use Topic on any result to carry it to the Create page
3. Copy insights to inform your content
4. Use multiple results to build comprehensive posts

Research Best Practices

• Be specific with keywords: "B2B SaaS pricing" beats just "pricing"
• Try different categories: Each tab surfaces different insights
• Check timing: News-based content is time-sensitive
• Combine insights: Mix findings from multiple categories for unique takes

Caching

Research results are cached for faster repeat lookups. You'll see an indicator when viewing cached results, and can refresh to get fresh data.